These designs for Cloudwater beer were inspired by Cloudwater’s deep love for the changing seasons, and their use of seasonal ingredients in their beers. 
In order to appear abstract, original and striking, each design features an unconventional collage design featuring small people interacting with normal sized plants. Each design intends to symbolise the season associated with the beer, through the activity, plant, and background colour.
The names of the beers are all related to jumping around, such as hopping, tumbling, and leaping. It was initially a reference to the hops found in the beers, but once I had made more flavours, I had to extend the roster. 
I chose the 'jumping' words because i felt like it was a good connotation to living in the moment, such as jumping around with excitement or happiness, which reflected on living in the moment, outside watching the seasons go by. 
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