Beachcomber
Branding overhaul
Beachcomber
Branding overhaul
Beachcomber
Branding overhaul
aim
To improve the brand identity of The Beachcomber Bar, retaining the effervescent and welcoming vibe of the establishment, and give them a cohesive set of assets to improve their physical identity and grow their digital presence.
solution
Taken from the Bar's existing imagery, a stylised lobster is used to convey the bar's waterfront location and it's menu, but refined so that it is scalable and versatile.
A calm and bright blue colour scheme is used to keep with he seaside theme, but also to convey the Bar's welcoming nature, as they are inclusive and hospitable.
aim
To improve the brand identity of The Beachcomber Bar, retaining the effervescent and welcoming vibe of the establishment, and give them a cohesive set of assets to improve their physical identity and grow their digital presence.
solution
Taken from the Bar's existing imagery, a stylised lobster is used to convey the bar's waterfront location and it's menu, but refined so that it is scalable and versatile.
A calm and bright blue colour scheme is used to keep with he seaside theme, but also to convey the Bar's welcoming nature, as they are inclusive and hospitable.
brand visual strategy, showcasing the assets used for the brand's image
brand visual strategy, showcasing the assets used for
the brand's image
brand visual strategy, showcasing the assets used for the brand's image
showcase of web pages incorporating new brand assets
showcase of web pages incorporating new brand assets
Chosen logo direction
Chosen logo direction
Established kit of parts to ensure consistency
Established kit of parts to ensure consistency
aim
To improve the brand identity of The Beachcomber Bar, retaining the effervescent and welcoming vibe of the establishment, and give them a cohesive set of assets to improve their physical identity and grow their digital presence.
solution
Taken from the Bar's existing imagery, a stylised lobster is used to convey the bar's waterfront location and it's menu, but refined so that it is scalable and versatile.
A calm and bright blue colour scheme is used to keep with he seaside theme, but also to convey the Bar's welcoming nature, as they are inclusive and hospitable.