
Beachcomber
Branding overhaul





Chosen logo direction

brand visual strategy, showcasing the assets used for the brand's image


aim
To improve the brand identity of The Beachcomber Bar, retaining the effervescent and welcoming vibe of the establishment, and give them a cohesive set of assets to improve their physical identity and grow their digital presence.
solution
Taken from the Bar's existing imagery, a stylised lobster is used to convey the bar's waterfront location and it's menu, but refined so that it is scalable and versatile.
A calm and bright blue colour scheme is used to keep with he seaside theme, but also to convey the Bar's welcoming nature, as they are inclusive and hospitable.
Established kit of parts to ensure consistency

showcase of web pages incorporating new brand assets






