aim

Design a series of products for a clothing brand intending to provide a cosy relaxing experience to young, hard workers.

solution

I explored this idea by creating a variety of loungewear attire with graphics inspired by the effects of burnout, with dark humour tones that confront stress and mental exhaustion.

This brand would also donate to charities like Mind and Mental Health UK, making clear that the brand isn’t merely showcasing, but actively contributes to organisations dedicated to improving mental health support and reducing stigma.