Letchworth 125
Logo competition
Letchworth 125
Logo competition
Letchworth 125
Logo competition
aim
To design a logo for the quasquicentennial anniversary of Letchworth Garden City that captures the spirit of Letchworth, it's past, present, and future. This logo will appear on promotional materials, events, and campaigns.
solution
A stylised squirrel is used as the backbone of the logo, as squirrels are an integral part of Letchworth's image, being one of the only places in the UK with an abundant population of Black Squirrels. This reflects Letchworth's past and present, but also it's future, as it intends to continue with the preservation of agricultural land and local wildlife.
The squirrel is left fairly simple so that the logo can be scaled down and can be adapted depending on the medium in which it is being presented.
aim
To design a logo for the quasquicentennial anniversary of Letchworth Garden City that captures the spirit of Letchworth, it's past, present, and future. This logo will appear on promotional materials, events, and campaigns.
solution
A stylised squirrel is used as the backbone of the logo, as squirrels are an integral part of Letchworth's image, being one of the only places in the UK with an abundant population of Black Squirrels. This reflects Letchworth's past and present, but also it's future, as it intends to continue with the preservation of agricultural land and local wildlife.
The squirrel is left fairly simple so that the logo can be scaled down and can be adapted depending on the medium in which it is being presented.
colour variations using Letchworth's brand colours
colour variations using Letchworth's brand colours
finalised design
finalised design
Chosen z-order of numbers
Chosen z-order of numbers
Chosen z-order of numbers
tests with potential added arms
tests with potential added arms
experimentation with the order of depth
experimentation with the
order of depth
experimentation with the order of depth
sketch of chosen direction
sketch of chosen direction
aim
To design a logo for the quasquicentennial anniversary of Letchworth Garden City that captures the spirit of Letchworth, it's past, present, and future. This logo will appear on promotional materials, events, and campaigns.
solution
A stylised squirrel is used as the backbone of the logo, as squirrels are an integral part of Letchworth's image, being one of the only places in the UK with an abundant population of Black Squirrels. This reflects Letchworth's past and present, but also it's future, as it intends to continue with the preservation of agricultural land and local wildlife.
The squirrel is left fairly simple so that the logo can be scaled down and can be adapted depending on the medium in which it is being presented.