The Lime One
Branding design

The Lime One
Branding design

The Lime One
Branding design

aim

Design branding assets to enhance and extend the reach of the online promotions and advice of The Lime One, a playful and authentic application helping users manage their analytics on LinkedIn.


solution

Each design features bright, appealing colour schemes, and no information hidden from consumers. This strengthens Lime's reputation as an approachable and down to earth brand.

aim

Design branding assets to enhance and extend the reach of the online promotions and advice of The Lime One, a playful and authentic application helping users manage their analytics on LinkedIn.


solution

Each design features bright, appealing colour schemes, and no information hidden from consumers. This strengthens Lime's reputation as an approachable and down to earth brand.

finalised PDF providing Lime users useful information for navigating LinkedIn

finalised PDF providing Lime users useful information
for navigating LinkedIn

finalised PDF providing Lime users useful information for navigating LinkedIn

refined icon iterations, the green and blue gradient being the chosen direction

refined icon iterations, the green and blue gradient being
the chosen direction

refined icon iterations, the green and blue gradient being the chosen direction

finalised banner designs, as well as a showcase of their use

finalised banner designs, as well as a showcase of their use

experimentation for designing banner advertisements

experimentation for designing banner advertisements

initial icon design concepts

initial icon design concepts

aim

Design branding assets to enhance and extend the reach of the online promotions and advice of The Lime One, a playful and authentic application helping users manage their analytics on LinkedIn.


solution

Each design features bright, appealing colour schemes, and no information hidden from consumers. This strengthens Lime's reputation as an approachable and down to earth brand.