Zoo icons
Icons design
Zoo icons
Icons design
Zoo icons
Icons design
aim
Create simple, recognisable animal icons for London Zoo using silhouette art to ensure visibility and accessibility for all visitors.
solution
Each icon uses negative space to highlight key features of the animal and is colour coded by zoo zone, making them easy to identify from a distance and navigate the space effectively.
Each design features consistent spacing between the animals' limbs and features.
As well as this, all shapes include predominantly rounded edges to appear more friendly and cater more toward the family oriented target audience.
aim
Create simple, recognisable animal icons for London Zoo using silhouette art to ensure visibility and accessibility for all visitors.
solution
Each icon uses negative space to highlight key features of the animal and is colour coded by zoo zone, making them easy to identify from a distance and navigate the space effectively.
Each design features consistent spacing between the animals' limbs and features.
As well as this, all shapes include predominantly rounded edges to appear more friendly and cater more toward the family oriented target audience.
design process for tiger icon, altering it for enhanced visibility and cohesion
design process for tiger icon, altering it for enhanced visibility and cohesion
rollouts for ZSL London Zoo merchandise, featuring the animal icons
rollouts for ZSL London Zoo merchandise, featuring the animal icons
finalised icon designs
finalised icon designs
finalised icon designs
initial design iterations
initial design iterations
aim
Create simple, recognisable animal icons for London Zoo using silhouette art to ensure visibility and accessibility for all visitors.
solution
Each icon uses negative space to highlight key features of the animal and is colour coded by zoo zone, making them easy to identify from a distance and navigate the space effectively.
Each design features consistent spacing between the animals' limbs and features.
As well as this, all shapes include predominantly rounded edges to appear more friendly and cater more toward the family oriented target audience.