aim
Design a series of products for a clothing brand intending to provide a cosy relaxing experience to young, hard workers.
aim
Design a series of products for a clothing brand intending to provide a cosy relaxing experience to young, hard workers.
solution
I explored this idea by creating a variety of loungewear attire with graphics inspired by the effects of burnout, with dark humour tones that confront stress and mental exhaustion.
solution
I explored this idea by creating a variety of loungewear attire with graphics inspired by the effects of burnout, with dark humour tones that confront stress and mental exhaustion.
logo and imagery concept development
logo and imagery concept development
This brand would also donate to charities like Mind and Mental Health UK, making clear that the brand isn’t merely showcasing, but actively contributes to organisations dedicated to improving mental health support and reducing stigma.
This brand would also donate to charities like Mind and Mental Health UK, making clear that the brand isn’t merely showcasing, but actively contributes to organisations dedicated to improving mental health support and reducing stigma.
colour scheme and image placement test, looking to fit in with other streetwear-style brands, like Stüssy and Off White
colour scheme and image placement test, looking to fit in with other streetwear-style brands, like Stüssy and Off White
diverse rollouts for various situations and styles
diverse rollouts for various situations and styles
custom clothing brand
custom clothing brand
applications used
applications used
back to work
back to work
