
refined online presence
refined online presence
aim
Design branding assets to enhance and extend the reach of the online promotions and advice of The Lime One, a playful and authentic application helping users manage their analytics on LinkedIn.
aim
Design branding assets to enhance and extend the reach of the online promotions and advice of The Lime One, a playful and authentic application helping users manage their analytics
on LinkedIn.
solution
Each design features bright, appealing colour schemes, and no information hidden from consumers. This strengthens Lime's reputation as an approachable and down to earth brand.
solution
Each design features bright, appealing colour schemes, and no information hidden from consumers. This strengthens Lime's reputation as an approachable and down to earth brand.



initial icon design concepts
initial icon design concepts
refined icon iterations

finalised choices
finalised choices
(the top left being chosen)
chosen design


promotional banner sketches
promotional banner sketches
refined experimentation
refined experimentation



finalised banner designs, able to flow between each of them
finalised banner designs, able to flow between each of them
refined icon iterations




screenshot of the banners featured on LinkedIn
screenshot of the banners featured on LinkedIn






finalised PDF providing Lime users useful information for navigating LinkedIn
finalised PDF providing Lime users useful information for navigating LinkedIn

applications used
applications used
back to work
back to work



