Each design features consistent spacing between the animals' limbs and features.
As well as this, all animals include predominantly rounded edges to appear more friendly and cater more toward the family oriented target audience.
Each design features consistent spacing between the animals' limbs and features.
As well as this, all animals include predominantly rounded edges to appear more friendly and cater more toward the family oriented target audience.
initial design iterations
initial design iterations
design process for tiger icon, altering it for enhanced visibility and cohesion
design process for tiger icon, altering it for enhanced visibility and cohesion
finalised icon designs
finalised icon designs
rollouts for ZSL London Zoo merchandise featuring the animal icons
rollouts for ZSL London Zoo merchandise featuring the animal icons
icon design
icon design
Zoo icons
Zoo icons
aim
Create simple, recognisable animal icons for London Zoo using negative space and silhouette art to ensure visibility and accessibility for all visitors.
aim
Create simple, recognisable animal icons for London Zoo using negative space and silhouette art to ensure visibility and accessibility for all visitors.
solution
Each icon highlights key features of the animal and is colour coded by zoo zone, making them easy to identify from a distance and navigate the space effectively.
solution
Each icon highlights key features of the animal and is colour coded by zoo zone, making them easy to identify from a distance and navigate the space.
applications used
applications used
back to work
back to work